My SEO checklist highlights the key aspects of Search Engine Optimization so you learn SEO at home! I take you through SEO step-by-step, through researching keywords, optimizing your on-page, and off-page SEO. This SEO Checklist for your website is a perfect way to learn SEO for beginners!
The SEO Checklist
What is SEO and
How Does SEO Work?
SEO is the process of optimizing your website content so that Google shows your website as a top result for certain keywords.
Google looks at different types of SEO to determine how legit your website is. Content (keywords), Website Speed (how quickly your website loads), and Authority (if you link to other websites and if they link to you). There are two main categories of SEO - what is on your website (On-Page SEO) and what is off your website (Off-Page SEO).
Having great content is what most people think of when it comes to SEO- and content does play a large role, however, it also includes an overall customer experience and your website's credibility.
This checklist highlights the key aspects of SEO so you can perform your own DIY SEO! It's important to note that no one thing will drastically help or hurt your website ranking, you'll want to smartly apply as many tips as you can to optimize your site, and continue making changes to your website over time.
Free Tools that Help with SEO Research
Google Search is an amazing free tool that will help you with SEO research. First, type in a popular search term that you think you want to rank for. Look at the results and ask yourself, are the results highly competitive with well-known brands? It may be hard to rank for that particular term. However, scroll to the bottom and look at the "Related Searches." Right-click a keyword in a new tab and repeat the process. Once you find a keyword that looks like there won't be very competitive, use that keyword as something you want to rank for!
Another free tool is Google Keyword Planner. Create a free Google Adwords account, then click the Tools icon to see the Keyword Planner. Although you don't need to run any ads, you can type in a keyword idea and the Keyword Planner will offer additional suggestions.
4 Things to Have In Your Website Header/Footer for Good SEO
1. Your navigation bar is a no-brainer. You need to list your desired pages so that it is easy for your customers to click on the content they want to view. A popular design feature is to have a menu button that then expands your site's pages; although this can be done, it does mean that is an extra click for your customer, so Google sees that a lower customer experience.
2. Google likes to see links and involvement in social media. If you have Facebook, Instagram, Twitter, etc, you should place your links.
3. To enhance your customer experience, Google likes to ensure customers can contact you easily. Having a clickable email address or phone number should be included.
4. Include your locality. Even if you are an online business that serves an entire country or the globe, putting in a locality will boost your ranking in any local searches.
4 On-Page SEO Tips Every Website Needs
1. Ensure each image on your webpage is optimized. You'll want to include for each image it's Title and Alternate Text. Where possible, you should also include a link, either to a page on your website or to another website.
2. Ensure your keywords are "sprinkled" throughout your content in a meaningful way. If you "force" keywords in a way that does not sound genuine, Google calls this "keyword stuffing" and pushes you down in the rankings. If you read your content out loud and it sounds authentic, you'll be fine!
3. Include at least one video or photo on each page. Google prefers mixed media since it provides a better customer experience. If you do not have photos or videos you own, you can embed someone else's content as long as you provide the proper credit.
4. Include links to your pages throughout the site. For example, on your Services page, include a link to your Contact page so customers can easily find more information.
Learn SEO Backlinks and How to Optimize Off Page SEO
Not only does Google consider your On-Page SEO (things on your website), Google also considers SEO that occurs off of your website- this is called Off-Page SEO. There are two ways to optimize Off-Page SEO:
1. Create amazing content to compel others to share or pin your webpage or blog article. You can share it yourself on social media, or even in your email signature.
2. Creating links to your website on reputable sites- great social media examples include Facebook, Twitter or Instagram. Even if you are not prepared to share consistently, just by creating a page that links back to your website will increase your Brand Authority to an extent.