Updated: Jun 3
1. Simply state what you do above the scroll of your website
Don't bury the lead, people should know- without scrolling- exactly what you do, who you serve, and where you're located. How many times have you searched for a great photographer, date night idea, or professional service, only to scroll to the bottom and realize they aren't located in your city or state?
One, specific, sentence statement of what you do
Include who you do it for (busy entrepreneurs, IT professionals, etc)
Limited or no animation so it's easy read and see
Website Design & SEO for busy entrepreneurs
who want their customers to have an elevated experience.
2. Make your header clear and simple.
Ever heard of analysis paralysis? Having too many decisions to make ultimately makes you look away or not make a decision. Website visitors have a short attention span. Seeing a cluttered header is off-putting and overwhelming. Here's what I recommend:
What to Include in your website header:
Have at most 7 links in your header. (You can have drop down menus!)
Include a shopping cart icon if you need to
Clickable phone number and/or email address
Here's some things you should not include in your website header:
Social media links: You've worked so hard to get people to your site, why have them immediately click away? (Place them in your Footer instead.)
Awards and certifications: This information can be a little below the scroll of your website. First, it's important people see what you do exactly!
3. Create an email opt in
Make it easy for your website visitors to keep in touch. When you have a new product or service email your customers directly. Email has a higher conversion rate that social media or ads, so make it easy for customers to give you their email address! You can even create a "Lead Magnet-" a simple freebie that a customer receives in exchange for providing their email. A Lead Magnet can be as small as a coupon, checklist, or exclusive access to parts of your website.
I build brands for busy professionals who want a gorgeous design, an elevated customer experience, and want to get found on Google. I specialize in small, service based businesses.